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Empowering Subcontractors 🛠 

Where Skilled Tradesmen Become Skilled Leaders

Coaching subcontractor project managers and superintendents to lead with confidence, protect profit, and deliver consistent project experiences that win repeat business. Empowering Subcontractors Solves the biggest issue facing construction today - Building a Qualified Workers.

Subcontractors
General Contractors

SUBCONTRACTOR PATH

The Real Problem

Your best field leaders get promoted—but they’ve never been trained to manage the GC relationship.
They’re expected to “figure it out” on live projects—learning lessons that cost you profit, reputation, and repeat work.
 

Our training fixes that fast.
We don’t teach software. We teach leadership, communication, and control—the real skills GCs care about. 

 

This is the training that will give your Project Managers the tools to:  

  • Lead with confidence on every job, making strong decisions from day one.

  • Communicate effectively with general contractors, subs, and internal teams to prevent misunderstandings.

  • Protect project scope and margin by anticipating risks and pushing back when needed.

  • Finish strong and get paid faster, without delays, rework, or scope creep holding you back.

Owner Benefits


What You’ll Gain:

  • Smarter Project Delivery: Projects run smoother, with less rework and wasted labor.

  • Stronger GC Relationships: Your team becomes the trusted partner every GC calls back.

  • Higher Margins: Clear scopes, clean change orders, faster closeouts, quicker pay.

  • Better Team Retention: PMs and supers gain confidence, loyalty, and pride in their work.

  • Scalable Training: A repeatable system to onboard every new PM with consistency.

Project Managers and Superintendents 


Learn:

  • Think like a GC—understand their process, priorities, and expectations.

  • Control scope, documentation, and risk like seasoned pros.

  • Communicate clearly and avoid costly misunderstandings.

  • Prepare bulletproof change orders that get approved fast.

  • Align manpower and schedules for maximum efficiency.

Subcontractors
General Contractors

Do These Sound Familiar?

  • Losing bids to subs GCs trust more—even when your price is lower?

  • Getting blamed (and charged) for GC delays?

  • Watching profit disappear from poor coordination?

  • Doing extra work for free?

  • Waiting forever to get paid?
     

If so, your PMs need the skills to protect your business—and your reputation.

 

GCs reward subcontractors whose PMs and supers make their job easier. When your leadership communicates clearly, stays ahead of schedule, and solves problems early—you become their first call for every new project.
 

Testimonials

Empowering Subcontractors provides a comprehensive roadmap to enable your company to achieve excellence in the construction industry.

 

Based upon the developer’s years of experience and knowledge, this training course provides subcontractors with the missing link to connect the critical relationships between the general contractor and subcontractor creating a win/win team approach to a successful long-term association.

Sheila R. Poling

CEO/Owner

John understands the importance of teamwork to produce quality work for clients on time, within budget and to everyone’s satisfaction. 

 

He has a terrific understanding of just how important it is that the GC/CM and their subcontractors have a strong and trusting relationship.

Geoff Overmeyer

AIA, President and CEO

John’s greatest asset is he has the ability to assemble great project teams and through positive relationships, (internal and external) gets all team members focused on common goals and the need for complete buy-in to the concept of “teamwork. 

 

John knows that a harmonious project will always turn out far better than a contentious one! Subcontractors and other construction professionals will greatly benefit from John’s teachings and experienced words of useful and applicable wisdom!” 

Joe Creighton

Owner

Hi, I’m John Farner

I’ve been in the construction business since the age of fourteen when I started working in my parents’ small subcontracting business. Then I worked with construction crews while earning a BS in Civil Engineering At the University of Tennessee in Knoxville.

 

And throughout my career as a construction manager, I have worked with outstanding professionals from Nashville, Knoxville, and all the way down to New Orleans...

 

But I’ve always felt it’s the subcontractors who are the true beating heart of the construction industry.

 

And that's why I hate to see talented subs struggle to earn the respect and money they deserve on the construction site.

 

 

I've worked with hundreds of subs as a general contractor, and I've seen many of you struggle with challenges like managing cash flow, insurance bills, payroll taxes, equipment purchases...and setting cash aside for when that "sure thing" project suddenly falls through.

 

That's why I've created the first course designed to help subcontractors like you grow your business and your profits. So you can finally build a business that fulfills your financial and lifestyle dreams.

 

If you’re ready to arm yourself with the tools and knowledge to be a preferred subcontractor, this course could be the first step to the business you want.

Subcontractors
General Contractors

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